Does Marketing Activism distort Social Causes?

Commitments and requirements of brands in the new age of social movements

Calvin Klein Pride Campaign 2020 featuring Jari Jones
Photo by Ryan McGinley on Calvin Klein

Then, is it a brand fault to be absent or fail in participating in social causes?

Obsession Campaign featuring Kate Moss 1993 / Calvin Klein Jeans Fall-Winter 2015.16 Campaign / Spring 2016 Campaign
Support Image related to “Thinking”
Support Image related to “Thinking”
Photo by Pixabay from Pexels

Think by yourself and value the whole context.