Where’s my next big thing? — During the last year, we’ve seen how fast the sector has grown, and it is projected to reach more than a trillion in value by 2030. Nothing that you didn’t know about. But, isn’t the Valley just keeping appearances? The Hype I recently wrote an entry giving you some reasons for migrating…

How would be the future of rental offices? — Since the WeWork fiasco, many investors didn’t believe in the resurgence of co-working spaces as a massive industry, adding the difficulties due to the COVID is way harder to think about a thrive in shared spaces. But now that many companies have gone remote and the forecasts are predicting a…

A quick review of Valve Culture — The so-called, “Bossless” companies have been around for some time, even when there’s only a selected group of them that have managed to turn on profit. …

Quick Review of the Industry — The rise of video games as a form of entertainment, far surpassing industries like cinema has made a statement about its importance to our world. The pandemic accelerated game sales and the lack of traditional sports in the media was the perfect environment to let eSports become a juicy scenario…

4 Reasons to set-up a Digital Infrastructure — One decade ago the cloud became a big business with XaaS, but not many companies update their IT infrastructure at the time, being popular with just tech-related companies in general. There are many reasons why big corporations didn’t buy into the trend: resources, “strategy”, etc. However, with the current crisis…

#freefortnite or #freeEpic? — Epic Games, the latest gaming hit, and the new fighters against the injustice from the “App Stores.” The company changed a lot when their battle royale succeeded. Their profits shot up, so did their “influence”. Epic is also the developer of Unreal Engine; a popular component for the creation of…

The good and bad points of the new platform — Airbnb was one of the businesses which suffer the most from the pandemic. Their last results were disastrous; revenue is down, the laid-off workers were a lot, and hosts are in trouble too. “Online Experiences” were launched as an option to catch up with consumers. …

How marketers could approach a Microsoft owned TikTok or similar platforms — Surprise! When the news that Microsoft would buy TikTok came to the surface, the world shook up. By this time, everybody is aware of what TikTok is, but not many brands have adopted it as one of their main channels to publicize. …

Commitments and requirements of brands in the new age of social movements — In June Calvin Klein launched a Pride Campaign with Jari Jones. According to her Instagram info, she is an Actress, Model, and Activist. According to Wikipedia, Calvin Klein is an American fashion house. Historically, the company has been in various controversies caused by its marketing strategies, and this one wasn’t…